Digital transformation refers to the changes that companies must undergo to adapt their business to new technologies, consumer preferences and behaviours. This change is inevitable. Technology has dramatically changed buying behaviour. And it will continue to do so in the years to come.

Today, it is more convenient than ever for consumers to research their options, learn about different brands and make purchases – all from the comfort of their own homes. And indeed, consumers have the ability to make purchases wherever they are and whenever they want/need to. Your customers expect relevant content related to what they are doing anytime, anywhere, in the format and on the device of their choice. Their journey dictates your strategy.

Selling can be divided into field sales, which is a traditional face-to-face sale, and inside sales, where staff are in a central location and engage with customers primarily digitally. This means that communication takes place via email, telephone, video, etc. Some people also refer to digital sales as telesales, inside sales, virtual sales. Depending on the size of the company, there are different departments for this. Basically, however, all employees relevant to sales should have a certain basic competence in digital sales.

Today, digital sales is a way for companies to reach potential customers on a large scale while maintaining personal relationships. We are much better informed about the customer buying process, so much so that many companies have implemented scoring methods to track customers’ interests. When salespeople are equipped with these insights and information, they can have a much more personalised conversation that is tailored to what the customer or client is really looking for. It is much more cost effective and easier to reach customers at scale.

We bring together LinkedIn, web presence, positioning, branding, customer journey, target clients, customer relationship management tools and overarching marketing strategy. With our view from the outside, we show you where things are going wrong. Often only a few measures are necessary to achieve a positive impact and success.

Get your feedback and check with us whether you are already optimally positioned. I look forward to our first conversation.