Marketing strategy and marketing plan: Throughout my professional and consulting work, people are always asking for them. And yet, strategies, concepts and plans are usually obsolete by the time the board finally approves them. Sure, they provide orientation on where to go, but in today’s volatile, complex and digital professional environment, it is crucial to be able to respond to changing circumstances in a timely manner. And often marketing strategies also serve for internal employment. It takes a concept that brings together knowledge of the market environment, SMART goals, timeframe personas, offerings, resources and sales channels for the organisation so that everyone is talking about the same thing. But only with “brand-driven change” – “what-you-stand-for” is lived at all levels of the hierarchy – can organisations adapt to a rapidly changing environment. According to IDC, more than 60% of the customer journey already takes place online. The smooth transition from online to face-to-face interaction is therefore critical to the success of a strategy. Today, digital sales is a way for companies to reach potential customers at scale while maintaining personal relationships. We advise teams and companies to develop and implement a sustainable marketing strategy that is supported by their employees and customers. Digitally, from person to person. Clarify with us whether you are already optimally positioned. I look forward to our first conversation.